From paper booklets to 3,000+ assessments — how one coach stopped blending in.
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A leadership coach came to us with a great framework and a familiar problem: paper-based assessments that made every pitch feel like a coin-flip.
Printed booklets. Manual data entry. No benchmarking. No way to prove ROI to organisational buyers who wanted certainty before they'd sign. The coaching was strong — the delivery looked dated.
We built a fully custom digital assessment platform: live-workshop or async completion, a participant portal with anonymised cohort benchmarking, a 50-archetype classification engine, instant dynamic reports, and multi-tier dashboards for coaches and org buyers alike.
The results, since September 2025:
- →3,000+ individuals through the assessment
- →Contract win rate materially up
- →A defensible ROI story org buyers actually respond to
- →A new revenue motion: pitch 1:1 coaching inside an org, get it funded, prove the uplift with data
The coach stopped looking like every other name on the shortlist — and started looking like the one with the answer.