Frequently Asked Questions

We build bespoke digital tools for leadership and executive coaches - things that don't exist off the shelf or that off-the-shelf products do poorly. That includes custom coaching assessments and quiz funnels, automated branded PDF reports, email automation sequences, lead magnet funnels, and secure online coaching portals. Everything is built specifically for your brand, methodology, and client base.

Not at all. You bring the coaching expertise - we handle everything technical. We translate your ideas, methodology, and goals into working software. The discovery call is conversational, not technical. We ask what problems you're trying to solve and what outcomes you want for your clients, and we figure out the right solution from there.

Our clients are ICF-credentialed leadership and executive coaches - ACC, PCC, and MCC level - based primarily in the UK, USA, Australia, Canada, UAE, Oman, and Saudi Arabia. We also work with multi-coach organisations that need shared infrastructure like portals or assessment platforms. If you're a coach looking to scale your practice without hiring a full development team, you're exactly who we built this for.

Book a free discovery call using the contact form on our homepage. We'll spend 30-45 minutes understanding your business, your goals, and where tech could genuinely move the needle. There's no obligation - if we're not the right fit, we'll tell you. If we are, we'll send you a clear proposal with fixed pricing and timelines before any work begins.

A quiz funnel is an interactive assessment on your website that captures a lead's details in exchange for personalised insight - things like "What's your leadership blind spot?" or "Is your team ready for change?" It works because it gives prospects something genuinely valuable before you ask for a sales conversation. Leads who come through a quiz are pre-qualified, pre-educated on your methodology, and arrive at discovery calls with far more intention than people who just clicked "Book a call." We build these with custom branding, logic branching, and automated follow-up sequences. Read more in our article on quiz funnels for ICF coaches.

Yes - and this is a core part of what we do. We integrate with ActiveCampaign, Klaviyo, Beehiiv, EmailOctopus, HubSpot, and Mailchimp, as well as scheduling tools like Calendly, payment systems like Stripe, and databases like Airtable and Notion. We don't ask you to rip out your current stack. We build the layer that connects your new tools to the ones you already rely on.

Fully branded, multi-page PDFs generated automatically from assessment responses - no manual work. When a client completes your assessment, the system pulls their answers, scores them against your framework, and generates a personalised report that lands in their inbox within minutes. Reports include scored dimensions, narrative insights, charts, and next-step recommendations. They look exactly like something a big consultancy would charge thousands to produce - because the time investment per report is now near zero.

A secure, branded web platform where your clients log in to access their programme materials, session notes, homework, assessment results, and progress tracking - all in one place rather than scattered across email threads and Google Docs. Portals are especially useful for multi-coach practices where several coaches serve different clients but need shared systems, consistent delivery, and centralised reporting for leadership.

Every project is assessed individually - scope, integrations, and complexity all vary. Projects start from as low as $439. You'll receive a full cost breakdown before any work begins, with no day-rate surprises. Book a free discovery call and we'll give you a clear, fixed quote once we understand what you need.

Starter projects typically deliver in 2-4 weeks. Growth tier builds run 4-8 weeks depending on the number of integrations and revisions involved. Portal and enterprise builds are 8-16 weeks. Timelines are always agreed upfront and written into your proposal. We build in structured review stages so you're never waiting to see progress.

After discovery we send a proposal with a fixed price, clear deliverables, and a timeline. Once agreed, we move into scoping - a more detailed session where we map out the exact user journey, assessment logic, content structure, and integrations. From there we build in stages with regular check-ins. You'll review and approve before each stage advances. At launch we walk you through how everything works and handle any post-launch adjustments.

Yes. All projects include a post-launch support window (typically 30 days) for bug fixes and minor adjustments. Beyond that, we offer retainer arrangements for coaches who want ongoing development - adding new assessment modules, updating email sequences, building additional integrations, or expanding portals as your practice grows. Many clients start with one project and come back for the next phase.

You do. All custom code, content, and intellectual property we build for you is yours on delivery. We don't lock you into proprietary platforms or charge per-use fees for tools we've built. If you ever want another developer to take the work over, you'll have everything you need to hand it off cleanly.

Almost certainly. We build tools that can embed into existing sites or run as standalone subdomains (e.g. quiz.yoursite.com). Whether your site is on WordPress, Squarespace, Wix, Webflow, or custom-built, we can integrate or sit alongside it without disrupting what you have. We'll scope the integration approach during discovery.

If it has an API, we can work with it. We've built custom integrations with internal CRMs, proprietary LMS platforms, bespoke coaching databases, and specialist tools that have no off-the-shelf connector. The honest answer is: if the platform exposes data in any structured format, we can write the integration ourselves.

Yes. Security and compliance are built into every project by default. All tools we build handle personal data in line with GDPR (for UK/EU clients) and equivalent standards for Australia, Canada, UAE, and the US. Data is stored securely, access is controlled, and we advise on the right consent mechanisms and data retention policies for your specific use case. If your clients are executives and senior leaders, discretion is non-negotiable - and we treat it that way.